Marketing research / (Record no. 10587)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00714nam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0024219320 (hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780024219329 (hardcover) |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Tull, Donald S. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6 Sub ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | [S.l.] : |
| Name of publisher | Prentice Hall, |
| Year of publication | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 863 p. ; |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Introductory text in marketing research. Concerned with the doing of good decisional research, specifically good marketing research. DLC: Marketing research. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.amazon.com/exec/obidos/ASIN/0024219320/chopaconline-20 |
| Withdrawn status | Lost status | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Central Library, QUEST, Nawabshah | Central Library, QUEST, Nawabshah | 2014-09-30 | 657TUL | D1305 | Books |