Tull, Donald S.
Marketing research / Donald S. Tull. - 6 Sub ed. - [S.l.] : Prentice Hall, 1993. - 863 p. ; 24 cm.
Introductory text in marketing research. Concerned with the doing of good decisional research, specifically good marketing research. DLC: Marketing research.
0024219320 (hardcover) $86.33 9780024219329 (hardcover)
Marketing research / Donald S. Tull. - 6 Sub ed. - [S.l.] : Prentice Hall, 1993. - 863 p. ; 24 cm.
Introductory text in marketing research. Concerned with the doing of good decisional research, specifically good marketing research. DLC: Marketing research.
0024219320 (hardcover) $86.33 9780024219329 (hardcover)