Customer relationship management :
Contributor(s): Sheth, Jagdish N | Parvatiyar, Atul | Shainesh, G.
Material type:
BookPublisher: New Delhi : Tata McGraw-Hill Pub. Co., c2001Description: xv, 544 p. : ill.ISBN: 0070435049.Subject(s): Customer relations | Relationship marketingDDC classification: 658.8/12 Summary: Papers presented at an international conference.
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Papers presented at an international conference.
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